famila & Markant GO – Rethinking Digital Customer Loyalty
Winner
Excellent Communications Design
Interactive User Experience
Details
The famila & Markant GO app is more than just a digital shopping companion – it’s a seamlessly designed, brand-defining touchpoint for inspiration, information, and interaction in everyday grocery life. With a clean UI, modular architecture, and a thoughtful UX concept, the app combines digital coupons, loyalty campaigns, shopping lists, brochures, and recipes in one consistent system. A standout feature is its adaptive branding: the UI adjusts visually and functionally to famila or Markant, delivering a personalised and recognisable user experience.
The Jury‘s Statement
The flexible visual adaptation to different brand worlds gives the »famila & Markant App – Digitale Kundenbindung neu gedacht« an impressive identity. Clear, modular architecture and a consistent UI guide users intuitively through coupons, promotions, and inspiration. Especially compelling is the stylish combination of functionality and brand character, ensuring a charismatic and sustainable user experience at the highest level.
