Grimm's Quest
Winner
Excellent Communications Design
Interactive User Experience
Credits
Company / Customer
Details
Grimm’s Quest brings the German Fairytale Route to life in a browser-based, mobile-optimised game. Gamified storytelling takes international travellers to places that inspired the fairytales – no need to download an app. 3D figures guide players though the game along an illustrated map, accompanying them in enchanting mini games and providing travel tips. A platform-specific social-media campaign accompanies Grimm’s Quest. Multilingualism and cross-media touchpoints provide consistent, easy access to the Route. Grimm’s Quest blends innovation and tradition, positioning the Route in the digital sphere as an exciting travel destination.
The Jury‘s Statement
The exceptionally detailed design of »Grimm’s Quest« creates a charismatic digital experience that meaningfully bridges tradition and the present. Striking 3D papercraft-style characters, a harmonious user journey, and cleverly integrated minigames enable an identity-shaping approach to the Fairy Tale Route. The impressive execution and versatile, low-barrier access set an especially demanding benchmark in this field.
