Guanhe Ancient Street Xian Metaverse
Winner
Excellent Communications Design
Interactive User Experience
Credits
Company / Customer
Shanghai Yangpu Tongji Science and Technology Park Co., LTD
Designer
Wu Zhiqiang, Li Xin, Liang Jing, Zhang Yujin, Wang Shu, Fan Siqi
Details
Xianyuan Universe is an app designed for Huangyan Guanhe River Street, which uses "AR+R" technology to perfectly integrate digital content into the real scene, and dynamically interprets Huangyan's folk stories with real architectural lighting, bringing users an immersive experience combining virtual-reality: At the same time, personalized content is provided according to the user's age, gender, preferences and other information.
The Jury‘s Statement
The "Guanhe Ancient Street Xian Metaverse" app integrates digital content into real architecture through AR technology, which is not only visually impressive but also provides interesting information.
