ADAC – Filiale der Zukunft

Winner
Excellent Architecture
Interior Architecture - Public

Details

More than a branch: a place for connection, consultation, and experience. From desk to marketplace — a forum for exchange and events. Third places and private consultation areas create a new retail experience, blending service, advice, and time. Healthy, modular, and sustainable. Media walls, minimal furnishings, gaming, and a café make the space versatile and inviting. Instead of counter logic, openness and closeness define the design — a new positioning for ADAC, realised in a pilot. Here, people take centre stage.