Pepsi x Eintracht Frankfurt Capsule Collection
Winner
Excellent Product Design
Lifestyle and Fashion
Credits
Details
<p>They did it again! Eintracht Frankfurt and Pepsi are rocking the fashion world with their first joint merchandising collection. In time for the Pepsi rebranding Eintracht Frankfurt and Pepsi presented a 16 piece capsule collection consisting of streetwear and accessories. This cooperation not only connects the love for football but also the characteristic elements of both brand identities, as well as iconic symbols of the city of Frankfurt.</p>
The Jury‘s Statement
<p>The joint merchandise collection from Eintracht Frankfurt and Pepsi cleverly combines a passion for soccer with an urban attitude to life, reflecting the essence of two iconic brands. The creative fusion of streetwear and accessories creates a unique interplay that emphasizes both the cultural and stylistic identity of the partners.</p>
