READ ON light customized
Winner
Excellent Product Design
Lifestyle and Fashion
Details
READ ON has redefined on-the-go reading glasses with its effortlessly stylish, lightweight and flexible 3 mm flat-pack design. READ ON light customized is now the forward-thinking concept designed for the optician’s workspace: the lens box features interchangeable pre-cut lenses spanning different diopter strengths. This enables the optician to offer customized read on glasses to their customer, changing the lenses as needed, conveniently in seconds. This is a sustainable world first in the field of ready-made reading glasses, made possible only by READ ON’s use of a single frame with two identical lens shapes designed for customization.
The Jury‘s Statement
The consistent reduction to a flat, flexible form makes »READ ON customized« a charismatic companion in everyday life. The subtly considered interchangeable lens concept impresses with its sustainable functionality and enables a style-conscious, individual adaptation. With this evolutionary solution, an impressive contribution is achieved, which attains gold-worthy quality, especially through its relevance and clarity in the field of fashion accessories.
