Time to Race

Winner
Excellent Product Design
Luxury Goods

Credits

Company / Customer

Details

“A collector’s item must be unique by definition. There could never be two identical TIME TO RACE watches.” Jean-Marie Schaller, CEO. TIME TO RACE is a collection of unique pieces. The collectors will be able to personalise their watches individually by choosing a number - their lucky number made up one or two numerals. It will be displayed at the front of the watch together with a colour code. When you acquire a TIME TO RACE, you will be sure you have a watch that was made for you, exclusively.

The Jury‘s Statement

The classic, sporty design of the "Time to Race" wristwatch can be personalised with a freely selectable number on the dial in combination with a colour code. The fact that each watch is only available once makes this elegant timepiece even more exclusive.

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