CANTEN MOON CAKE
Winner
Excellent Communications Design
Packaging

Credits
Company / Customer
Details
A Mid-Autumn Festival gift box rooted in traditional Chinese culture. The classic jade rabbit serves as the core motif, rendered in the fluid strokes of Chinese calligraphy. Four jade rabbits circle in playful pursuit of the moon, their lines blooming into flowers, while a pair of magpies herald good fortune — two scenes woven seamlessly into one pattern. The circular composition brings together jade rabbits, magpies, and flourishing blossoms in a design that balances traditional oriental culture with modern minimalism. In harmony with Jiatian Bakery's gentle brand identity, it expresses wishes for reunion, happiness on Mid-Autumn Festival.









