Ranunkelbräu

The Ranunkelbräu beer can combines hand-drawn illustration with regional identity: at its heart is Pirna, the hometown of the beer, framed by floral ranunculus and hop motifs. The result is packaging that brings together brewing culture, a sense of place and the feeling of a holiday. The can feels like a small getaway to the Elbe — vibrant, emotional and distinctive. A design that makes home visible and sparks the desire to enjoy.