Extra Melty Mint Limited Packaging Upgrade
Winner
Excellent Communications Design
Packaging
Details
Bearing in mind the core concept of "snow melting" to bring in more emotional value to the Extra Mint product. Within the limited design space, we upgraded existing brand assets swoosh to be more relevant to the brand idea and build the connection with consumers. This not only ensured functional communication but also articulated the core concept in a creative way.
The Jury‘s Statement
This packaging design leverages the concept of "snow melting" to evoke emotions and enhance brand values. By skillfully integrating existing brand elements, it establishes a deeper connection with consumers, effectively conveying both functionality and the creative concept.
