Mars Nutro Can Packaging Design
Winner
Excellent Communications Design
Packaging
Details
In the competitive pet food market, emphasizing strengths clearly with eye-catching manner is crucial when new product to be launched. Through packaging design, Nutro needs to translate its brand philosophy, formula highlights and nutritional technology into a visual that Chinese consumers can easily understand. In this project, based on local insights with dive into pet owners' psychology, we unfold the story starting from depicting the desire of cats for natural ingredients. We created single-minded presentation methods to well meet market and consumers’ needs, thereby enhancing the product's market competitiveness.
The Jury‘s Statement
The packaging for cat food succeeds in communicating the essence of a natural diet with precision. Through the clever use of colours and images, it appeals to the emotions of pet owners while highlighting the nutritional benefits. ‘Mars Nutro Can Packaging Design’ creates a clear link between product philosophy and consumer needs.
