Knärzje

This is what zero waste looks like! KNÄRZJE brews beer from leftover bread and was recently awarded the sustainability prize in a TV program on VOX. With the redesign of the packaging and the development of the product communication, the design agency echd enhanced the brand experience beyond the moment of purchase and consumption. In doing so, they transferred the brand's mission for sustainability and climate neutrality, e.g. to the inside of the 4-pack as well as to the back label of the bottles.