Lacroix Packaging Relaunch

Winner
Excellent Communications Design
Packaging

Details

Lacroix is known in the German market for its broad variety of liquid stocks. Its very core is providing „the essence of good food“. The new design translates that idea into a unique brand asset, visualizing the idea of a distillate of only the finest aromas of each individual ingredient. At the same time, the brand got rid of outdated luxury depictions. Thus, it can once again be perceived as a credible expert in cooking and seasoning, helping you to bring out the best of your dish.

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