Pernod Ricard Retail identity for Gin Portfolio
Winner
Excellent Product Design
Retail
Details
KREO Design crafted an immersive retail strategy to elevate Pernod Ricard’s gin portfolio—Beefeater, Malfy, and Monkey 47—through FSUs, end caps, and wall bays. Each design reflects the brands' unique identities: Beefeater’s boldness, Malfy’s Mediterranean charm, and Monkey 47’s artisanal finesse. The layout ensures a smooth consumer journey, highlighting both the distinctiveness and synergy of the portfolio. This approach strengthens brand storytelling, positioning the collection from accessible to ultra-premium, while enhancing consumer engagement and retail ambiance.
The Jury‘s Statement
The developed retail identity creates an impressive brand experience by harmonising the design of the sales area. The differentiated designs for Beefeater, Malfy and Monkey 47 emphasise the characteristic features of the gins and promote coherent customer loyalty and a pleasant shopping experience. ‘Pernod Ricard Retail identity for Gin Portfolio’ is characterised by the successful integration of brand identity and functional design.
