RUDi® Reusable Display

Winner
Excellent Product Design
Retail

Credits

Company / Customer
Design

Details

RUDi®, the reusable display base, is a sustainable alternative to one-way displays for presenting goods at the POS (point of sale). These are made entirely of cardboard and are disposed of after 2-3 weeks. RUDi is made of recycled plastic and is reusable. After each use at the POS, it is returned and reused. Thanks to its reusability, it has a positive CO₂ balance. It is an all-rounder that can be used to realize any conceivable display design.

The Jury‘s Statement

The reusable display stand for the POS demonstrates how innovative material use facilitates sustainable solutions. By utilizing recycled plastic, »RUDi® Reusable Display« significantly contributes to reducing single-use waste while maintaining the versatility of display design.