AUDI - Space Identity & Retail Guideline

Audi takes a bold step in China with “AUDI,” a new EV sub-brand launched without the four-ring logo, targeting younger, tech-savvy audiences. Developed with SAIC, the debut E5 Sportback embodies minimalist, tech-driven design. anySCALE reimagined retail with the AUDI Runway, a cinematic stage with dynamic backdrops and full-spectrum lighting, optimized for live streaming and emotional sales. Gallery-like showrooms feature translucent partitions, digital tools, physical samples, and personalization, blending technology and sophistication into a new premium automotive retail experience.