Maybach Brand Center Seoul

The Maybach Brand Center Seoul embodies the brand through solid architectural expression. Its sculptural façade recalls a silk dress frozen in motion, shaped by principles of traditional Korean architecture with flowing lines, balanced proportions, and detail. Deep folds create a play of light and shadow, while a tranquil sky garden links nature and city. Most importantly, the customer journey defines the space: every room is designed around people. The exterior amplifies the brand, the interior elevates the customer—with monumental stages, intimate lounges, and a restaurant for a high-end experience.