Maybach Brand Center Seoul
Winner
Excellent Architecture
Retail Architecture
Credits
Company / Customer
Details
The Maybach Brand Center Seoul embodies the brand through solid architectural expression. Its sculptural façade recalls a silk dress frozen in motion, shaped by principles of traditional Korean architecture with flowing lines, balanced proportions, and detail. Deep folds create a play of light and shadow, while a tranquil sky garden links nature and city. Most importantly, the customer journey defines the space: every room is designed around people. The exterior amplifies the brand, the interior elevates the customer—with monumental stages, intimate lounges, and a restaurant for a high-end experience.
The Jury‘s Statement
A distinctive façade inspired by Korean architecture sets a powerful tone for »Maybach Brand Center Seoul«. Deep folds create a captivating interplay of light and shadow, while the Sky Garden inside elegantly connects nature and the urban environment. The consistent focus on the customer journey and the enduring synthesis of brand experience and architecture impress at the highest level.
