BANILACO SEONGSU FLAGSHIPSTORE
Winner
Excellent Architecture
Retail Architecture
Details
The BANILACO flagship store in Seongsu-dong’s alleys offers a new sensory experience by layering a kitschy, feminine brand sensibility over the city’s rough textures. Vibrant colours and playful details refresh the urban environment, immersing visitors in a mood that is both familiar and new. The diverse, open interior invites guests to experiment with beauty and discover their own tastes. Beyond a simple retail space, this flagship guides visitors to emotionally fulfilling moments, encouraging personal style exploration through BANILACO’s unique beauty language.
The Jury‘s Statement
The interplay of urban roughness and feminine playfulness defines »BANILACO SEONGSU FLAGSHIPSTORE« in a powerful way. Striking colors and sophisticated details create an atmosphere that unites identity and sensuality. The multi-layered spatial design invites visitors to discover beauty individually. Outstanding is how design and experience intertwine consistently, turning the store into a relevant, characterful place of encounter.
