BANILACO SEONGSU FLAGSHIPSTORE

The BANILACO flagship store in Seongsu-dong’s alleys offers a new sensory experience by layering a kitschy, feminine brand sensibility over the city’s rough textures. Vibrant colours and playful details refresh the urban environment, immersing visitors in a mood that is both familiar and new. The diverse, open interior invites guests to experiment with beauty and discover their own tastes. Beyond a simple retail space, this flagship guides visitors to emotionally fulfilling moments, encouraging personal style exploration through BANILACO’s unique beauty language.