Saudi Artisanal Company (SAC) Flagship Store

In Diriyah, Riyadh, the Saudi Artisanal Company (SAC) Flagship Store unfolds as a quiet gallery of craft; honouring the artist, the land, and the product. Earth-toned walls and white surfaces frame the crafts, and sculptural displays echo desert landscapes; engraved with Najdi patterns that anchor memory in form. A focal wall of raw fragments - clay, wood, ceramic, and textile - celebrates making as meaning, not just product. The space balances contrast and continuity, gently guiding visitors through moments of discovery, where heritage and contemporary design meet in rhythm and depth.