Feinkostladen Popp
Winner
Excellent Architecture
Retail Architecture
Details
Feinkost Popp's new pilot store shows how architecture and interior design can be used to communicate a brand's identity in three dimensions. It combines the functional requirements of a modern retail store with an emotionally appealing atmosphere that brings the brand values to life and creates a positive customer experience. The project reflects the current trend towards a holistic customer experience and shows how design can contribute to customer loyalty.
The Jury‘s Statement
The “Feinkostladen Popp” combines functional requirements and customer friendliness in a minimalist, clearly structured design concept that reflects the demand for exclusivity and modernity down to the last detail. The result is a modern, holistic customer experience that strengthens the brand and promotes emotional loyalty.
