Flair

Winner
Excellent Architecture
Retail Architecture

Credits

Company / Customer

Details

The concept for FLAIR, a clothing store set in the historical centre of Brixen, was inspired on an abstract level by seamless elegance and inner harmony, which are concretised in its choice of premium-quality textiles. This historic shop extends over two floors and boasts an impressive vaulted ceiling on the mezzanine level. A centrepiece to the project’s interior design, the staircase forms a sculptural element that flows from one floor to the next.

The Jury‘s Statement

The design of the “FLAIR” clothing store impresses with its combination of flowing elegance and historical architecture. A beautiful element is the sculptural staircase, which as a central element dynamically stages the spatial experience between the floors and underlines the exclusive character of the store.