Guanchao
Winner
Excellent Architecture
Retail Architecture
Details
In the “Guanchao” project, the M-Design Group, inspired by Oriental philosophy, intricately weaves a profound interpretation of brand culture into the natural flow of life. While spaces remain static, the seasons evolve, allowing people to engage in a dialogue with time, resonate with culture, and enrich their spirits. Upon entering the store, the tunnel shaped like a tree hole serves as a metaphor for the environment where swallows return to build nests, extending the spatial narrative. Invisibly, people, nature, and time unite, reinforcing the transmission of the brand spirit.
The Jury‘s Statement
The interior design of the experiential store seamlessly intertwines brand culture with the natural dynamics of the seasons. Through the metaphorical entrance tunnel, a space is created where people, nature, and time invisibly merge, intensifying the brand spirit.
