LE CONCEPT BY ALEX DOJCINOVIC
Winner
Excellent Architecture
Retail Architecture
Details
Situated in the heart of the city, Le Concept by Alex Dojcinovic is a high-end multibrand fashion store. The architecture of the store with its high ceilings and a large two-story floor plan had to be divided into several zones with different purpose and visual identity. There are five main zones. Retail space, offices, a tailor studio below, a glass atrium bathed in natural light and private bar and living room area for refreshments. The interior concept was to create a space of a luxury loft.
The Jury‘s Statement
Each of the rooms captivates with an exceptionally high-quality store design that reflects the demand for exclusivity in every detail. In its entirety, this creative approach to noble materials and surfaces, clear forms and structures, and light culminates in an identity of its own.
