Mister Spex Boutique
Winner
Excellent Architecture
Retail Architecture
Details
The first flagship store of the omnichannel retailer Mister Spex SE opened in December 2022 in Cologne. On 2 floors and a total of 400 sqm, the brand presents the well-known assortment of the already more than 50 stationary stores on the first floor. On the second floor, the flagship store also offers an innovation in the form of the first “Mister Spex Boutique”. The “Mister Spex Boutique” is the centrepiece of Mister Spex’s cooperation with luxury brands and new luxury independent labels.
The Jury‘s Statement
The flagship store designed for the eyewear specialist Mister Spex has a modern, high-quality look and promises an exclusive brand experience. A great design idea is the large-scale wall display of countless eyeglass frames, which were arranged by color in such a way that a fine color gradient was created.
