Ochama

The design of the Ochama pick-up shops makes it look effortlessly simple, yet behind the scenes these stores are state of the art. They come fully equipped with robots, a completely automated warehouse and, self-service pick-up machines. Ochama commissioned us to create an integrated formula. A concept that, according to good Dutch custom, celebrates the simplicity of everyday products. Ochama embraced the Dutch saying "doe maar gewoon, dan doe je gek genoeg” (just act normal, which is quite crazy already). Based on this, we created a "no nonsense, customer first" formula with high quality for a competitive price.