PAP - BP - Shop-in-Shop System Concept
Winner
Excellent Architecture
Retail Architecture
Credits
Company / Customer
Details
To change its marketing strategy, the brand Bierbaum Proenen required its own shop-in-shop system. Working on this project we completed multiple tasks such as improvement of B2C appearance: design, development and production of the SIS system: implementation of SIS system. To make the SIS adaptable and fitting to different spatial requirements, we came up with a module system that consists of basic elements. Together, they can be mixed to create more complex items for every specific case.
The Jury‘s Statement
The combination of clear design language and materials such as metal and untreated wood results in a simple purist aesthetic, which puts the focus on the products. A formally and functionally well thought-out design that perfectly meets the requirements of a modern shop-in-shop system.
