POP DESIGN CONCEPT STORE

The design approach was based on modern pop culture, with strong youthful elements andexuberant dynamics, which contrasts with the urban commercial, slightly conservative, landscape of the area around the Metropolitan Church, thus catching the eye of the passerby. The bright, bold colour and glossy, polished surfaces, beingthe main features of the corporate identity,createa strong conceptual design. Instagrammable themed corners were set upwithin the store as an element of today's pop culture.