Rewe Überseequartier Hamburg
Winner
Excellent Architecture
Retail Architecture
Details
The concept of the Rewe Markt, in the planned shopping center of Unibail-Rodamco's Überseequartier, interprets Hamburg's values and culture in a modern and abstract way in order to offer customers a special shopping experience with all the senses. The design of the market is based on Hamburg's history as a port city and the defining architectural elements of the cultural Speicherstadt and Hamburg landmarks such as the Elbphilharmonie.
The Jury‘s Statement
The combination of tradition and modernity is strikingly embodied in this REWE supermarket through an abstract interpretation of Hamburg's maritime heritage and urban culture. The clever use of architectural elements from the Speicherstadt warehouse district and the Elbphilharmonie concert hall creates a high-quality shopping experience that appeals to the senses.
