Telekom Flagship Store Dortmund

The store becomes a stage for the brand, the city and the digital future. On 350 m² an immersive experience space is created that combines best consulting, inspiration and interaction. The sustainable store concept “The true skin” translates Dortmund’s identity into robust, authentic materials such as exposed plaster, stainless steel, glass and concrete. References to football, mining culture and magenta-coloured elements create local rootedness, strong orientation and a close brand connection.