Telekom Flagship Store Düsseldorf
Winner
Excellent Architecture
Retail Architecture
Credits
Company / Customer
Details
<p>The Telekom Store in Düsseldorf blends perfectly into the cityscape thanks to its corner location and window art installations. The iconic design merges architecture and art: swarm-like, mirrored Tom Dixon lights highlight the open spaces. Origami cranes and regional graphics create connections to the Japanese Quarter and the city. The store combines naturalness and sustainability with the "Green Magenta" approach through nature-inspired colours, plants, and natural surfaces. On 400 sqm, the store offers tailor-made experiential spaces with a focus on service and hospitality.</p>
The Jury‘s Statement
<p>The “Telekom Flagship Store Düsseldorf” is characterized by the successful integration of architecture and art, which creates a harmonious connection to the urban environment. The use of natural materials and colors in combination with regional references conveys an inviting atmosphere and emphasizes the sustainable approach.</p>
