Telekom Flagship Store Hamburg
Winner
Excellent Architecture
Retail Architecture
Credits
Company / Customer
Details
Telekom’s largest flagship store (875qm) in Europe gives customers a superlative, vibrant shopping and brand experience. With its distinctive brand presentation and optimal support for service, advice and events, the concept is affirming bricks-and-mortar retail. Inspired by the port, the wave-like ceiling installations and fluid mirroring effects evoke the theme of water. A core element is a striking, magenta coloured staircase. Recycled and cradle-to-cradle certified materials are being used.
The Jury‘s Statement
The design for the Telekom flagship store in Hamburg - as already familiar from many other Telekom stores - confidently combines support, advice, event and sustainability to create an unmistakable brand experience. Decorative elements that interpret the theme of water subtly create a reference to Hamburg.
