THE BOX
Winner
Excellent Architecture
Retail Architecture
Details
A model for a cutting-edge urban innovation hub, THE BOX blends offline and online elements to create a vibrant complex of entertainment, retail and personalized experiences for urban youth. This ambitious 56,000 square meter development aims to bring youthful energy to a neglected downtown neighbourhood, symbolizing a smart technology-driven lifestyle complex that offers a one-stop experiential landmark.
The Jury‘s Statement
By transforming an old shopping center into a diverse landscape of entertainment, retail and sports, a contemporary lifestyle hub for young people was created on 56,000 square meters. A well thought-out wayfinding system of symbols, light and color creates orientation and gives the huge industrial complex a sympathetically lively young identity.
