2026 Taoyuan Minnan Festival – Folklore Floats Parade

2026 Taoyuan Minnan Festival – Folklore Floats Parade reimagines one of Taiwan's most iconic folk traditions through contemporary event and experience design. The project transforms the city into an immersive cultural stage where folklore floats, traditional performances, and community participation create a vibrant celebration. Integrating visual identity, spatial planning, parade curation, audience engagement, and cross-sector collaboration, the festival strengthens urban identity, fosters cross-generational participation, and promotes Taiwan's living cultural heritage to international audiences.