Tobias Kollmann

Where many people eat together daily, there's a huge opportunity for climate protection: This is precisely where Plant up your kitchen! comes in, the program for climate-friendly cooking in canteens, funded by the Stuttgart Climate Innovation Fund. Using a novel approach called Smart Swaps, animal proteins are replaced with plant-based ones. The brand design exudes a great deal of good food spirit, moving beyond green clichés, convincing canteen operators with compelling arguments, catching mainstream diners, and enticing them with attractive hero dishes. Equally smart: emissions measurement in cooperation with the Swiss GreenTech FOOD2050.