Inklusives Corporate Design für den Deutschen Blinden- und Sehbehindertenverband e.V. (DBSV)
Winner
Excellent Communications Design
Universal Design
Credits
Company / Customer
Details
The brand for all the senses was created in a participatory development process. It visualises the topic of vision loss in the juxtaposition of sharpness and blurriness. The resolving of the stylised eye into rough grid points allows a three-dimensional implementation and can therefore also be experienced haptically by blind people. In addition, a sound branding with an audio logo was created. In this way, the multi-sense principle demanded by those affected is applied: a brand that can be seen, felt and heard. And an inclusive corporate design that is not only accessible but equally attractive for people with and without disabilities.
The Jury‘s Statement
The inclusive corporate design impresses with its consistent realisation of the multi-sensory principle. The three-dimensional design provides blind people with a haptic experience, while the sound branding allows the brand to be experienced acoustically. Accessibility is thus realised in an aesthetically appealing way for all target groups.
