BRYCK
Winner
Excellent Communications Design
Web
Details
BRYCK, the start-up engine and innovation hub in the Ruhr area, relies on a flexible and creative web design. For the relaunch, the focus was on a few, versatile content elements that offer room for design while remaining clear and user-friendly. Emotional imagery puts the information conveyed in the spotlight without outshining it. The open layout dispenses with clear colour separations and instead relies on the law of proximity and plenty of white space for an optimal user experience.
The Jury‘s Statement
The “BRYCK” website impresses with its flexible and creative design, which is primarily characterized by emotional imagery and an open layout. The absence of clear color divisions creates an extremely dynamic and modern effect and results in a highly coherent look and feel. The “BRYCK” website makes masterful use of the principles of proximity and white space, setting new standards in web design.
