ESG Kompass
Winner
Excellent Communications Design
Web
Details
Problem: Many DZ Privatbank clients are oriented towards ethical ESG values, but usually associate lower profitability with this. Idea: The ESG Compass - a digital advisory tool that takes visitors on a journey of discovery around the topic of ESG in order to break prejudice around sustainable investments. It all starts with a green coin, which represents the personal investment that sets off a chain reaction of positive changes. Through personalizable and interactive elements, the customer consultation becomes much more in-depth and the results show that more contracts are concluded.
The Jury‘s Statement
This digital advisory tool guides users on an intriguing journey into the world of ESG investments. Through intuitive interactivity and customizable elements, it enables deeper client consultations, effectively dispelling prejudices about green investments. »ESG Kompass« impresses with its high-quality visual design that captures lasting interest.
