Kampagnenwebsite www.ihre-chemie.de
Winner
Excellent Communications Design
Web
Credits
Details
From alternative raw materials to its contribution as a supplier for other industries, the infotainment website ihre-chemie.de shares a vast wealth of knowledge and allows users to experience the role of the chemical industry in the transformation towards climate-neutral economies. The website offers user-friendly, bite-sized content and exploits the potential of modern UX design, animations and scrollytelling, giving easy access to transformation-related topics and showcasing the central role of the chemical industry.
The Jury‘s Statement
The infotainment website “ihre-chemie.de” manages to present complex topics in the chemical in-dustry in an accessible and appealing way. The combination of modern UX design, animations and scrollytelling enables an informative yet entertaining and therefore low-threshold approach that il-lustrates the importance of the industry in the transformation.
