We are Green Steel
Winner
Excellent Communications Design
Web
Details
The decarbonization of global industry is essential for meeting the climate targets established in the Paris Agreement. Steel is the backbone of modern industrial societies - green steel is a key component for the transition to the green economy. GMH Gruppe is Europe's pioneer for green steel and delivers what others are only just developing. The website relaunch "We are Green Steel" confidently focuses on this and makes the pulse of circularly produced electric steel tangible. With a visual language that whets the appetite for the "sustainable industries" of the future and radiates the rousing spirit of the #GreenSteelPioneers.
The Jury‘s Statement
The website relaunch effectively highlights the critical role of green steel in transitioning to a low-emission industry. Its clear visual language and intuitive navigation compellingly convey the innovation and sustainability of the »We are Green Steel« platform.
