Parkett Herter – Website Relaunch

For Parkett Herter, we conceived and designed a new website that positions the family-owned company and its pioneering role in parquet manufacturing in a contemporary way. Natural colours and bespoke typography reflect the aesthetics and materiality of wood, while a custom-designed icon system visualises the wide variety of laying patterns. The digital experience is complemented by a distinctive visual and video language, tailored copy and animations. The website was custom-developed and features a flexible CMS, allowing content to be easily managed and expanded.