Skapetze^® – Licht als digitale Experience

For Skapetze®, we created a holistic brand and e-commerce architecture that stages light as an experience. Starting with a comprehensive rebranding, we built a consistent design system spanning all touchpoints – from brand guidelines to the digital store. The new Shopify Plus platform with ERP integration translates brand values into an intuitive customer experience: over 15,000 products are curated, easy to discover, and emotionally staged. The result is a brand-driven commerce platform that unites inspiration and conversion, positioning Skapetze as a leading luxury lighting brand.