Skapetze® – Licht als digitale Experience
Winner
Excellent Communications Design
Web
Details
For Skapetze®, we created a holistic brand and e-commerce architecture that stages light as an experience. Starting with a comprehensive rebranding, we built a consistent design system spanning all touchpoints – from brand guidelines to the digital store. The new Shopify Plus platform with ERP integration translates brand values into an intuitive customer experience: over 15,000 products are curated, easy to discover, and emotionally staged. The result is a brand-driven commerce platform that unites inspiration and conversion, positioning Skapetze as a leading luxury lighting brand.
The Jury‘s Statement
A consistently conceived brand architecture forms the basis for »Skapetze® – Licht als digitale Experience«. The harmonious combination of elegant design, clear navigation, and emotional product presentation creates a fascinating user experience. The charismatic execution is particularly impressive, as digital inspiration and conversion merge effectively. With this, the project sets a powerful benchmark in its discipline and stands out for its lasting impact.
