ESG Kompass

Problem: Many DZ Privatbank clients are oriented towards ethical ESG values, but usually associate lower profitability with this. Idea: The ESG Compass - a digital advisory tool that takes visitors on a journey of discovery around the topic of ESG in order to break prejudice around sustainable investments. It all starts with a green coin, which represents the personal investment that sets off a chain reaction of positive changes. Through personalizable and interactive elements, the customer consultation becomes much more in-depth and the results show that more contracts are concluded.