BRYCK

BRYCK, the start-up engine and innovation hub in the Ruhr area, relies on a flexible and creative web design. For the relaunch, the focus was on a few, versatile content elements that offer room for design while remaining clear and user-friendly. Emotional imagery puts the information conveyed in the spotlight without outshining it. The open layout dispenses with clear colour separations and instead relies on the law of proximity and plenty of white space for an optimal user experience.