Pernod Ricard Retail identity for Gin Portfolio

KREO Design crafted an immersive retail strategy to elevate Pernod Ricard’s gin portfolio—Beefeater, Malfy, and Monkey 47—through FSUs, end caps, and wall bays. Each design reflects the brands' unique identities: Beefeater’s boldness, Malfy’s Mediterranean charm, and Monkey 47’s artisanal finesse. The layout ensures a smooth consumer journey, highlighting both the distinctiveness and synergy of the portfolio. This approach strengthens brand storytelling, positioning the collection from accessible to ultra-premium, while enhancing consumer engagement and retail ambiance.