Relaunch der Traditionsmarke Dietz

Traditional juice brand meets tattooed granny & AI - like, What?! It's no secret: fruit juices are somehow no longer really sexy. In the past, high raw material prices and the image problem of juices have led to a decline in their popularity. So we thought: screw it! We're breaking conventions and rethinking juice. Juice is not just for grandma & grandpa on Sunday morning, juice is made for everyone. This is exactly the feeling we wanted to convey with our new visual strategy: Enjoyment that connects - then, now, always.