C-LOONG

In 2024, the Chinese lunar calendar celebrates the Year of the Dragon, revered for its cultural significance as a symbol of strength, wisdom, and good luck. China Duty Free Group (CDFG) leverages this symbolism to enhance its high-end image and market competitiveness through strategic promotions. Inspired by ancient jadeite and bronze dragons, "C-LOONG" incorporates elements from the Hongshan culture's C-shaped dragon and the Zhou Dynasty's elegant S-shaped curve. Reflecting the vitality of Tang Dynasty dragon heads, "C-LOONG" merges traditional culture with contemporary fashion, blending style and humanistic charm while honouring tradition.