Award-Winning Design Drives Success
From Design Concept to a Successful Product Range
We spoke with Jochen Brüning, the founder and developer of the series, about the importance of design, functionality, and brand building.
“When we developed Schneidboard, our goal from the very beginning was to think about design and function as one,” explains Jochen Brüning.
“A chopping board is a practical object – but it is also part of the kitchen environment and therefore part of the overall design.”
Today, Schneidboard – the handcrafted wooden chopping board – stands for exactly this approach: an award-winning product that combines craftsmanship, high-quality materials, and timeless design.
More Than 20,000 Chopping Boards Sold Since the Award
Since receiving the award, more than 20,000 Schneidboard products have been sold. For Brüning, this is no coincidence:
“Customers immediately recognise whether a product is well balanced – in its proportions, surface, and details. This is especially important when working with high-quality materials such as wood. Good design combined with the ‘German Design Award’ label builds trust.”
From the outset, the aim was not only high craftsmanship but also to create a product that would prove itself in everyday use over the long term. The jury of the German Design Awards reflected this in its reasoning: “The chopping board, made from warp-resistant, oiled wood, not only looks premium – it also impresses with functional details that make cutting comfortable and safe.”
Design as a Long-Term Economic Factor
The Schneidboard example shows how strong product design – recognised, among other honours, by the German Design Award – can influence a company’s economic success. Not through short-term trends, but through long-term recognition, brand trust, and customer recommendation.
