Newcomer 2022
Finalist

Maria Bürger

Maria Bürger combines digital media with narrative elements in her work and champions the perspectives of women in technology. With projects such as ‘Paradigm Shift’ and ‘Processing’, she shows how creative and interactive design can be. Her exploration of artificial intelligence and immersive technologies opens up new, concise ways of communication and interaction.

Maria Bürger was born on 15 June 1996 in Freital, Germany. Before starting to study communication design at the HTW Berlin University of Applied Science in the Design and Culture department in 2016, she completed two internship at NGOs in India to promote education and strengthen women’s rights. From 2018 to 2020, she was a Heinrich Böll Foundation scholar and was involved in initiatives like »Art Meets Education« and the »Digital Peace Talks«. Bürger completed her studies in 2020, graduating with a Bachelor of Arts. In the same year, she became the Head of Communications at the Deutsche Theatertechnische Gesellschaft (German professional association of theatre technicians) where she now supports part of »Neustart Kultur«, a programme fostering the post-lockdown relaunch of culture and media, on behalf of the German government. In her work, Bürger combines digital media with narrative elements and explores aus the possibilities of immersive technologies from a female perspective.

Statement of the jury

Before studying design/communication design at HTW Berlin – University of Applied Sciences, which gained Maria Bürger the title of Bachelor of Arts in 2020, she completed two internships at NGOs in India on the promotion of education and the strengthening of women's rights – an experience that is still evident in her later works, where she combines new technologies and AI with narrative elements and explores the opportunities of digital technology from the perspective of women. Works such as »Paradigm Shift«, »The Future of La Bohème« and »Processing« fascinate with a very special visual user experience and demonstrate impressively what communicative potential is revealed within Bürger's creative designs.

Interview with Maria Bürger

You are a »Newcomer« Finalist at the German Design Award 2022. What does this award mean for you and your work?

For me, this distinction means that I can expand my horizons vis-a-vis the role and responsibility of design in today’s context. I’m really looking forward to the dialogue to come and new impetus, which will surely inspire my creative work.

Artificial intelligence (AI) plays an important role in your work. What fascinates you about this technology?

I’m interested in examining interactions at the interface between people and machines – both in an emotional and technical context. On the one hand, AI offers the potential to use technology as a tool in the design process. On the other hand, its development brings about a change that will have an effect on our social and, by extension, emotional coexistence. This area of conflict fascinates me.

Which projects of yours are particularly close to your heart and why?

The project »paradigm shift« is very close to my heart because I was able to work in a very interdisciplinary fashion. Together with a game designer, sound engineer, actress and actor, I was able to develop an experience that recounts the dialogue between a person and a virtual assistant system. Throughout the story, the influence that the assistant confers upon the person varies. In this way, control can turn into manipulation and power into powerlessness.

You are committed to initiatives like »Art Meets Education« and »Digital Peace Talks«. What exactly do these initiative stand for?

»Art Meets Education« is committed to helping children in the Philippines. Photos made by Filipino children in their day-to-day lives are sold in Germany to finance their education. »Digital Peace Talks« seeks to offer people a discussion platform in the digital sphere where controversial opinions can be exchange while maintaining a respectful dialogue.