Relaunch: The New Platform for Outstanding Design Is Live
Relaunch 2025 – Mehr als ein neues Design
A lot has changed since our last major website launch in 2017 – in design, in technology, and in what our community expects. That’s why we teamed up with Edenspiekermann and Schaffrath Digital to go beyond just a website redesign. We’ve created a digital platform that’s ready for whatever comes next.
Accessible. Service-driven. Future-ready.
The new platform offers a much better experience for visitors, participants and award-winners alike. Content is easier to find, quicker to scan and more clearly organised. From featured projects and finalists of the Newcomer of the Year award to a full overview of the many recipients of the Personality of the Year distinction – for the first time, the highlights of previous years can be explored in depth. And this is just the beginning. More features will roll out over the coming months to take the digital experience even further.
More Than Just a New Look
What started as a simple relaunch quickly turned into something bigger, a complete rethink of our digital ecosystem. For the project team led by Annette Kießling, Manager Digital Marketing and Content, it was clear from the start: this was about more than design or features. It was about changing the way the German Design Council works, presents itself and communicates in the digital space.
“We quickly saw the opportunity: if we go all in now, everyone benefits in the long run. That meant stepping back, rethinking things – and building something better for the future. That’s what real progress looks like.” – Annette Kießling, Project Lead
The process also left its mark on the team – in the best possible way. It brought us closer together, challenged us to think differently and gave us the chance to build something that truly matters.
