Speed Twin Configurator CGI

Speed Twin Configurator CGI


We created a fully CGI photorealistic configurator for the Triumph Speed Twin to allow customers to visually configure their future bike. We created a system that allows over 100 accessories to be selected and seen on the bike from different angles, in photorealistic quality. We captured real-world material samples and developed virtual shaders to accurately replicate these. HDRI Light Studio was used to artfully light the bike and produce stunning final image quality across thousands of images.

Statement of the jury

The design of the web presence looks modern, is informative and service-oriented and also plays perfectly on the myth related to the brand. A highlight is definitely the configurator that creates a photorealistic representation of the user’s dream motorbike.


Excellent Communications Design